Go Deeper with Certificate Programs
Power of Purpose is part of a certificate program:
What You'll Learn
Introduction
3 Video Lessons
- The Power of Purpose—Getting to a more meaningful why
- The Power of Purpose—The reason to exist beyond profit
- Leading Through Purpose—The story of Cadillac Fairview
1 Activity
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Finding Your Purpose: Reflect on your purpose and impact you want to have on people’s lives
Lesson 1: See it
1 Video Lesson
- See It—Spotting purpose in your work
1 Assignment
-
See It: When finding your purpose, begin by looking at the past. Don't merely project into the future or imagine how it might show up. Where has it shown up already?
Lesson 2: Name it
3 Video Lessons
- The Chocolate Cake Study—What really matters more than batter
- Purpose Statement Game—(Sadly) no cash prizes
- Name It—The poetry in purpose
1 Assignment
-
Name It: Generate the inspiration that will bring your purpose statement from the previous activity to life.
Lesson 3: Do it
2 Video Lessons
- Do It—Living your purpose
- More from Cadillac Fairview—Quick wins and bold moves
1 Assignment
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Do It: Create a plan to bring your purpose to life through action.
Conclusion
1 Video Lesson
- Final Thoughts—A joyful struggle
1 Assignment
-
Final Reflection: Reflect on your experience and think about how you might bring more meaning to your work and the systems around you.
Meet Your Instructors
Joe Brown
Portfolio Director at IDEO
Prior to IDEO, Joe taught courses in Marketing and Organizational Behavior at the Stanford Graduate School of Business, where he also earned his MBA. Before that, he edited textbooks for the SAT, moonlighted as an interaction designer, and sold art in several New York galleries.
Joe Brown
Portfolio Director at IDEO
Joe leads work centered on helping companies organize to build their future—creating the cultures, communities, structures, and systems they need to succeed. That means Joe is often tangled up in building new innovation labs, rethinking product development, and scaling new capabilities. Joe has also helped several dozen companies become purpose driven—not just creating purpose statements, but bringing purpose to life at every level of the company.
Prior to IDEO, Joe taught courses in Marketing and Organizational Behavior at the Stanford Graduate School of Business, where he also earned his MBA. Before that, he edited textbooks for the SAT, moonlighted as an interaction designer, and sold art in several New York galleries.
Deepen Your Learning
Downloadable Workbook
Practical Activities
Certificate of Completion
Frequently Asked Questions
We offer three types of courses: self-paced courses, cohort courses, and certificate programs. Self-paced courses are fully online and flexible, so you can take them from any time zone, anywhere in the world. These courses take between 1-8 hours to complete, and you can complete the course any time within 90 days. Courses consist of a series of videos, activities, and small assignments.
All of our self-paced are fully online and flexible, so you can take them from any time zone, anywhere in the world.
All course materials, including videos, activities, and assignments will be available while you are enrolled in a course. We provide 90 days of access from the date of purchase, so you may spread your learning over multiple weeks, or refer back to it multiple times during your access period. You will only have access to the course materials while enrolled.
Self-paced courses are flexible courses meant to be completed independently. While you will watch videos from an instructor, there won’t be any feedback given on assignments.
If you’d like to take a course where you can get feedback and coaching from our teaching team, check out our cohort courses.
After completing a self-paced course, you will be able to add it to your “licenses and certifications” on LinkedIn.
We also have certificate programs that consist of multiple courses. After completing a certificate, you will receive a certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and sharing on LinkedIn.
We offer a discount when you enroll in multiple courses at the same time through some of our certificate programs, including Foundations in Design Thinking, Business Innovation, Human-Centered Strategy, and Communicating for Impact.
You can also enter your email address at the bottom of this page in order to receive updates on future offers or possible discounts.
You can purchase a course on our website using a credit card, PayPal, or Shop Pay. For US customers, we also offer installment plans at checkout if you use the Shop Pay method of payment.
We typically are not able to accommodate bank transfer or invoicing. However, if your order includes 10 seats or more, please contact hello@ideou.com and our team will be happy to review your request.
Loved by Learners Across the Globe
Power of Purpose
Self-Paced Course“I am convinced that this is one course which everyone in my organization should take. This class taught me how defining a purpose helps everyone to connect to the final outcome and impact it has on everyday life in the organization, in the team, and at a micro-level on an individual.”
Power of Purpose
Self-Paced Course“Content was very useful and organized in a way that kept me engaged. Loved the variety of video, reading and activities. I also appreciated the link to the studies so I could dig in further on some topics.”
Power of Purpose
Self-Paced Course“By acknowledging a purpose for my work, I am motivated and connected to every email, assignment, and project. This course has allowed me to see the bigger picture of my work. I would encourage everyone and anyone to take this course to align their purpose with their passions!”
Power of Purpose
Self-Paced Course“I just love how fresh your courses feel and sound. Your design sense comes through and helps me see information or ideas I've come across before in new ways. I also love that you always give me new exercises or ideas that are simple and powerful.”
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Enroll As a Team
The practice and application of design thinking, innovation, and creativity is highly collaborative and team based—which is why we believe that learning is better together. Take a course as a team and develop new skills and mindsets, have deeper discussion during course kickoff and debrief sessions, and build a shared understanding.
