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Table of Contents

Collaboration

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  • An Iterative Process

The creative collaboration iterative process. Narrowing down the right idea takes multiple rounds of diverging and converging. The creative collaboration iterative process. Narrowing down the right idea takes multiple rounds of diverging and converging.


While there’s a misconception that the process is linear, with ideas starting broad before getting increasingly narrow—creative collaboration includes multiple rounds of divergent and convergent thinking. In a first round your team might imagine all the possibilities of what a solution could be, before moving into what it realistically should be, what it ultimately will be, and then the actual prototype. This iterative process allows groups to combine the best elements of different options and refine them into completely new concepts by incorporating feedback and discussion.



Listen to IDEO Senior Director of Global Learning and Development and Instructor of Cultivating Creative Collaboration, Heather Currier Hunt, share her advice on embracing tension on IDEO U’s Creative Confidence Podcast.

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