Master product strategy with IDEO's Design Director, YC Sun. Discover common challenges and insights on designing impactful products in this expert interview.

Learn actionable strategies and see business design principles applied to real business challenges.

Learn design tools for testing value propositions, how to understand willingness to pay, and how to uncover insights to help finetune your value proposition.

The most popular IDEO U articles on power skills, design thinking, brainstorming, and more.

Tips on designing for uncomfortable conversation topics like sex, mental health, personal finance, and addiction from women’s health entrepreneur Kerry O’Connor.

Learn about a career in business development from a Business Development Lead at IDEO.

Learn about a career in business design from a business designer at IDEO.

What businesses and individuals can do to address climate change and insights from a sustainability startup.

Wonderschool CEO and Co-founder Chris Bennett shares his human-centered process for building and scaling a business.

In the early days of IDEO, Tom Kelley recalls the challenges of expanding the company to Japan, where there was no office and no one there had heard of the company. All IDEO had, according to Tom, was the stories they could tell. Tom shares why storytelling is important, the 4 stories all entrepreneurs should have ready, and his favorite storytelling tips.

Khan Academy Founder Sal Khan reflects on the past, present, and future of Khan Academy and shares his vision for the evolution of education. If you hope to have greater impact in the world or you’re working up the courage to take a chance on a business idea, look to Sal’s journey for inspiration.

Taking action on a business strategy is something many people struggle with. Jennifer Riel, IDEO’s global director of strategy, shares how to know when you’re ready to put your strategy into action, three design tasks required to do so, and examples and tips to help you get started.